As of this summer, Geberit is directly addressing its customers as part of a major campaign. At selected locations and targeted events, the Geberit AquaClean truck presents the subject of “cleaning with water” in an innovative way.

Potential customers are given the opportunity to experience and to test this natural form of personal hygiene in an exclusive atmosphere. Geberit views the campaign as a next step towards a new culture of hygiene in Germany.

Meeting potential customers wherever they are is Geberit’s approach for this roadshow. Between early July and mid-September, the AquaClean vehicle will make stops at top-class sporting and cultural events, as well as at busy shopping centres. In other words, in all those places “where you can feel life pulsating and where our trendy clientele with great purchasing power can be found”, says Thomas Brückle, division head of marketing for Geberit. With this roadshow, Geberit aims to sustainably support the retail market and crafts sector with the sale of its high-tech AquaClean shower toilets.

Geberit selected MOST’s FUTURIA truck for the roadshow as its tractor unit and semi-trailer offer important properties. The tractor-trailer’s futuristic design appeals to the target group and, despite the trailer’s large volume, it’s still within the lightweight class. This, of course, substantially facilitates positioning the vehicle in public places and at event locations.