The swedish designer Gudrun Sjöden is well-known for colorful and comfortable clothing. The company with this distinctive kind of fashion is named after her and it has a wide range of concept stores located in Scandinavia, England, the US and Germany and it also offers an online shops and mail-order selling. Women just love this unusual and fresh natural clothing from Sweden.

In order to gain prominence with her brand, Gudrun Sjöden now decided to encounter people personally: by visiting events and customer fairs as well as driving into large cities, stopping on the streets and in pedestrian zones with her mobile concept store in order to meet her present and future clients.

Square, practical, fancy – Gudrun's mobile store

Within the frame of large roadshows throughout Germany and Europe, the fashion company presents its colorful clothing made of natural materials in a mobile store, whose branding already attracts attention and is very inviting at the same time. For this purpose, Gudrun Sjöden has worked herself through a wide range of automobile manufacturers trying to select the appropriate vehicle. She finally ended up chosing MOST's trailer CUBE. Because of its simple and innovative construction it offers a lot of space for all the freight. The rolling cube with its clear design successfully attracts the female eye.Its interior and exterior walls enable a large space for advertising and the trailer offers its clients to look at the new collections, touch the colorful cloths and try on different clothes on about 23m² which are functioning as a place to shop and a meeting point. Therefore, clients will be carefully taken care of and adviced by the Gudrun Sjöden sales staff, which are all well-trained on all the articles.

We wish Gudrun Sjöden good luck and a lot of fun with the fancy popup store on wheels.